Vocus host “Twitter for Business” webinar

Vocus, the provider of cloud-based marketing and public relations software, will be hosting a webinar called “Twitter: It’s Not Just About Cheese Sandwiches,” featuring author Mark Shaw on Feb. 18, 2014 at 3 p.m. GMT. To find out more and book a place, click here.

The blurb reads: “Social media has changed the way that many organisations engage with their audiences, including customers, partners and prospects. Organisations who understand social media are using it to share news and information, find new customers, build brand awareness, monitor sentiment, manage customer expectations and ultimately drive and protect revenues. But not everyone understands this opportunity. For many marketers, social media rarely gets beyond what kind of sandwich they are eating for lunch.”

Mark will explain in the webinar:

– Twitter is the greatest lead generation tool ever invented.
– Social media is not a broadcast station, but a communication channel.
– Social media is an add-on to other marketing activities not a substitute.
– Social media is a game changer for businesses.