Lush do battle with Amazon over fakes

Bath product company Lush has criticised online marketplace Amazon for not acting on its reports of fake, branded Lush products for sale on the site.

Over the course of three years, Amazon didn’t act to eradicate the trademark infringing items so Lush resorted to the courts who have found in their favour. Apparently Amazon intends to appeal the judgment.

Lush said: “When customers were on the Amazon site, they were unable to tell that our products are not sold on Amazon and therefore bought products believing them to have been Lush products when they were not. In just the same way that Amazon prides itself on being innovative, so do we.”

“We have built worldwide recognition in our trade marks and patented products so that our customers know when they are. We work hard to maintain our ethical integrity in all aspects of our business. Lush is our house mark and our business is dependent upon it. We will always protect our name.”

And Lush have also indulged in a little mischief which warms the cockles. They have trademarked the name Christopher North, who happens to be the MD of Amazon in the UK, and released a Lush product in that name which they say is “rich, thick and full of it.” The idea being to show “how upsetting it is to have something personal to you, used by someone else.”

Mr North hasn’t been in touch, say Lush.