Hermes will deliver on a Sunday

Hermes is set to launch a Sunday delivery service. That will make it the first consumer delivery company to offer its retail customers a 7- day service in the UK right now. Older retailers will remember that Royal Mail used to offer such a service back in the 19th century.

Carole Woodhead, CEO at Hermes UK, said: “The retail sector has been trading 7 days a week for a long time now and by introducing this service we are giving online shoppers the same service. We recently commissioned some independent research that found that two thirds of online shoppers found Sunday deliveries appealing. Quite simply it fits around their increasingly busy lifestyles and is often a day they can guarantee being at home. As a result we believe our new Sunday service will increase the first time delivery success rate and overall customer satisfaction.”

From the publicity material we have received, it’s unclear when this new service will start.

This makes a great deal of sense, needless to say. For people in work, a weekday delivery between 8 and 6 is unlikely to find them at home. But I wonder if the opportunity here for couriers isn’t with days but with hours. And even delays.

Consumers should have choices to opt for a particular hour for delivery, or even a particular half day. And if I buy something on a Tuesday and know I’m out all week, I’d like to choose a Saturday or Sunday delivery, even though it will mean a bit of a wait. A wait is better than a ludicrous round trip to a depot.

So, welcome news for sure. But I think the focus needs to be on offering cleverer choices for buyers.