eBay acquires PhiSix: digital fashion fitting rooms

eBay has announced that it has acquired PhiSix. The company creates 3D images of you wearing clothes that you want to buy so you can ascertain whether they are a good fit and style. The financial details of the deal have not been disclosed.

Steve Yankovich, vice president of Innovation and New Ventures of eBay Inc. says of the purchase: “PhiSix’s technology enables consumers to understand the fit and movement of clothes in an online shopping environment. Consumers can experience the merchandise in a more efficient and impactful way, which we believe will drive sales for retailers and create a delightful experience for shoppers.”

PhiSix was founded in 2012 by Jonathan Su, a former Intel research scientist who received his PhD in computer science from Stanford University. Su, founder and CEO, has a background in special effects, and has contributed towards the simulation technologies being used today by major Hollywood companies like ILM and DreamWorks to create scenes with life-like behavior and movement. Su and his team of three, including two world-class computer science engineers, will all be joining eBay Inc.’s Innovation and New Ventures team as part of the acquisition and continue working on ways to transform retail.