Can Facebook help you sell? ChannelAdvisor thinks so.

It pays to revisit your assumptions every now and again and I have long been a sceptic about whether Facebook, or indeed social media in general, is a useful marketing tool for small ecommerce businesses. It’s often seemed to me that big brands can get a bump from it but the sink of time and effort (the learning curve too) means that the results don’t justify the input for smaller concerns.

And ChannelAdvisor’s new report on Facebook Commerce Index for Q4 of 2013 hasn’t exactly changed my mind but does but does make me think it’s time for a bit of a rethink.

The free download looks at how some UK businesses have used Facebook for generating awareness and online sales including Marks & Sparks, Notonthehighstreet.com and the Book Depository. It’s well worth at least a quick read.

It looks at Facebook changes as they apply to retail brands, the top 25 retailer pages by ‘likes’, as well as the top 25 for growth also features case studies retailers from the top 25 who’ve had particular success.

Facebook has really changed its offering for SMEs over the past year or so and it will be interesting to see if they generate material sales for smaller sellers and retailers. Watch this space.