It can pay to advertise on Facebook

This interesting read makes a point we’ve made on tamebay time and time again. If you have a bricks and mortar shop in the 21st century, opening the front door isn’t enough.

Second-hand book seller David Ford of Saltaire in Yorkshire was reportedly astonished when he grumbled on Facebook that his takings and profits were dismal. He was flooded with customers. He has now taken to advertising on Facebook and selling online to tackle his dwindling footfall.

I suspect the second hand book trade has never been an easy one. But this is a good example of how grumbling about the ascendancy of ecommerce isn’t enough. B&M businesses need to embrace the challenge.