How big is Amazon’s ambition?

An article in the Telegraph has caught my eye and it’s an interesting piece that I recommend reading if you sell on Amazon or are interested in the ecommerce ecosystem in any way.

You can find the article here.

It poses the question as to whether Amazon will evolve into the biggest retailer in the world and become what has been termed ‘the everything store’.

Whilst we know that Amazon isn’t afraid to think big (the mooted Amazon drones are a great example of that), realistically where is Amazon going? As the article notes, it is hardly profitable and continues to invest the cloud and a next generation of hardware too. Expect an Amazon smartphone soon?

Anyway, it’s an interesting reading for that coffee break you deserve today.