Amazon to shut Webstore service in Germany

According to a a note on the Amazon Webstore homepage in Germany, the Webstore product is no longer open to new applicants and will be completely discontinued at the end of June this year. See a grab below of the homepage sign, which I’ve translated using Google.


Details are scant and no official reason has been given. But as you can imagine, if as a seller you had invested a great deal of time getting your Amazon webstore up and running, this news would be a real blow and a massive setback for your business. It’s another useful reminder of the awesome influence third parties often have on ecommerce businesses.

It’s worth remembering that Amazon doesn’t enjoy quite the market prominence in Germany that it does here in the UK or in US. But this is an unusual setback and withdrawal by the usually irrepressible ecommerce giant.

The news will also be cause for disquiet for traders who are relying on the service in other locations. The total number of UK Amazon webstores users is unknown but it does include Marks and Sparks in the UK. You never know, this could be the beginning of the end for Amazon Webstores?