Amazon attracts 1M new Prime users in 3rd week of December

File under: hardly a surprise. But Amazon had a fantastic Christmas in the UK, US and Europe. And this quite wide-ranging selection of figures from Amazon will be of interest to many of you, depending on which verticals you sell in.

But one number from the list really jumped out for me: globally Amazon added 1 million new users to their Amazon Prime Service in the 3rd week of December. Prime is a subscription that provides free two day delivery on Amazon purchases.

Amazon CEO Jeff Bezos said of the milestone: “Amazon Prime membership continues to grow, and we now have tens of millions of members worldwide. They benefit from all-you-can-eat free two-day shipping on millions of eligible items and our members have a voracious appetite.”

Prime is a fascinating driver of loyalty for Amazon customers who are keen to get the most out of the annual fee. Such a big jump in membership is a solid boost for Amazon and it will prove to be a Christmas boost that continues to reap rewards for them into 2014.