Christmas Chicken! When will you despatch your last seasonal order?
The timing of Christmas this year is a little unhelpful for the ecommerce seller. As it lands on a Wednesday, taking the call of when you’ll despatch your last parcel before the 25th and still ensure a pre-Christmas delivery is a bit of a headache. It’s that weekend that’s the problem.
Royal Mail will guarantee delivery first class post up to and including Friday. But even then, don’t bank on it. They’re also still offering Special Delivery on Monday 23rd… but you’ve gotta hope the buyer is in. Other carriers and couriers will vary.
What are you planning? My view would be anything sent after Thursday is cutting it a bit fine and means squeaky bum time.
As an aside, this is where Click & Collect does come in to its own. As just one example, I noticed on the Marks and Spencer website today that you could still order next Sunday and Monday before noon and pick up in your local store on Christmas Eve. This doesn’t extend to food but for last minute shoppers it is a tempting proposition.