Amazon’s Build International Listings Tool
Amazon have introduced the Build International Listings Tool to help Pro Sellers list their products quickly and easily on Amazon’s other European Marketplaces If you’re not already using it then the down time over the Christmas and New Year may be the perfect time to expand your listings to all five Amazon EU marketplaces.
Sellers can instantly create listings and start selling on other Amazon European Marketplaces based on the products they are selling in their local marketplace. Changes are automatically reflected across all selected listings based on the pricing rules specified by the seller. Exchange rate fluctuations are monitored and prices automatically adjusted based on pricing rules selected by the seller.
If you already use Fulfilment by Amazon (FBA), when an order is placed on any of Amazon’s European Marketplaces, Amazon will fulfil their order EU-wide from your local inventory pool using the European Fulfilment Network (EFN). This means that you do not have to worry about taking care of international fulfilment or customer service in local language as Amazon will handle this as part of the FBA service.
A Unified Amazon European Marketplaces Account is needed. You will only pay one local account subscription fee to sell on all five of Amazon’s European Marketplaces with no subsequent listing fees.
The Build International Listings Tool will only create listings for those items which already exist in the Amazon European Marketplaces that sellers wish to expand their sales to. If the products are unique, it is likely that they will not be listed on other Amazon European marketplaces and so sellers will need to create the listing before being able to synchronise their marketplaces with the Build International Listings Tool.