Google Certified Shops launch in the UK

Google Certified Shops has been launched as a pilot program in the UK.

The aim for consumers is to convince them to shop online with confidence knowing that they’ll receive reliable dispatch, excellent customer service and free purchase protection with Google Certified Shops. In the rare instances where there’s a problem Google will help resolve the issue and protect purchases up to £1,000.

Google Certified Shops programme, launched in the US last year before bringing the program to the UK this week. Qualifying retailers display the Google Certified Shops badge on their site, letting visitors know that they can trust that store. When a shopper hovers over the badge, they’ll see helpful performance metrics, plus information about free purchase protection from Google. It’s all about adding consumer confidence and convincing them to click that buy button.

SchuhThere are already a handful of ecommerce sites running as Google Certified Shops including: Schuh Trueshopping; Gorgeousshop; Wayfair; Ghdhair; Spartoo; Physioroom; Bestbathrooms; and Rubbersole.

If you’d like to apply to become a Google Certified shop you’ll need to request to be added to the beta program on the Google Certified Shop website.