BBC Radio 4 You & Yours: Amazon price parity
Hosted today by Louise Minchin (better known as a BBC 1 Breakfast presenter), the program looked at whether price parity means you should shop around for the best deal or if you can still get a great price on Amazon. One retailer, Sam Hamilton who runs Zooron and MadJungle said yes you can buy cheaper from his website than on Amazon.
I’m not so sure that’s always the case but I gave the example of the Leith Tea Company who have a discount if you buy direct (as well as a loyalty scheme which you just can’t set up on Amazon). I also discussed how a retailer can set up bundled discounts on their website which you also can’t do on Amazon as consumers may be buying products from multiple retailers, plus of course if you have a specialist website you can tailor it to your market vertical.