eBay advert to open a Play.com account

Wuaki-ad-on-eBay-lgI was somewhat surprised to see a Wuaki.tv advert on eBay.

On first glance there’s no reason that the advert shouldn’t be there – after all a streaming TV service isn’t exactly competition to eBay but eBay may have missed is that “By creating an account with Wuaki.tv you can also use your login details at Rakuten’s Play.com”.

In other words eBay are displaying adverts for users to open up an account with their 2nd biggest competitor in the UK.

In fairness it’s probably difficult for whoever is scanning their AdChoice network to block all undesirable adverts. What next though? Adverts to open an account with Amazon or to sign up for Google Wallet?