Wimbledon, BBQs, sun and fun: enough to dampen your online sales?
The lure of Wimbledon will have been great. What with the women’s final on Saturday and Andy Murray playing the men’s tennis final. Of course, Murray scooped victory and the British Lions did too.
Combine all that with the best weather (it seems to me that we’ve had for years) and the draw of barbecues and beer gardens up and down the nation, and an endless supply of Pimm’s and lager and I think we have a unique weekend. Sadly, all of the above will likely have proved to be a huge distraction to online shoppers.
It has long been received wisdom that the worst news for ecommerce is a sunny weekend. Worse still a bank holiday too. A sunny August long weekend is traditionally the low point of the online trading calender. Equally, big national events (Jubilees, Olympics, important fixtures) have an impact on ecommerce.
But maybe this year could be different. Mobile commerce (m-commerce, bleeuurgh) has come of age. Pundits will tell us that folk buying on phones and tablets are further fueling ecommerce growth. That’s doubtless true, demonstrably so. It’s an engine for online trade growth. But is it true for you on a weekend like the one we’ve just had?
I suspect the attraction of a few rays, a cool beer, a nearby beach or park, a sizzling burger and scantily clad people may well be enough to provide a big dent in ecommerce trade for the weekend past. But who knows?
You do. Straw poll. How was it for you? Has this glorious Wimbledon winning weekend been good for online business? You might have had a scorcher. Or you might look at your sales for a period when the sun is shining and find that it’s raining in your heart?