eBay Seller Release – Picture Standards
We’ve know for some time that picture standards are coming to the UK – that means the end of borders, text and superfluous (but useful!) decorations.
- From August all listings on eBay UK will get up to 12 free gallery pictures instead of 1 free gallery picture
- From September all listings will require at least 1 gallery picture
– Don’t use stock images for used items
- From October all listings must comply with the new picture standards
– No more borders, text or artwork
– Minimal watermarks to protect copyright will still be allowed
– Minimum size is 500 pixels on the longest side (up to 1600 pixels is suitable)
The changes apply to all listings bar those in the Vehicle Parts & Accessories, Motors and Tickets categories.
eBay say that great images result in listings that are more likely to sell and definitely listings with great gallery images are a better experience for buyers on mobile devices. On Tamebay we know however that text and decorations can make a big difference to your conversion rates – that’s why sellers have experimented and tuned their images for maximum sales.
We’re going to have to toe the line on this one though as eBay are introducing new site features such as the recently rolled out eBay feed which rely on great images.
There are two things I hope, one is that the promised tools eBay say that they’ll provide to help sellers identify which listings need revising actually work – there’s absolutely no point introducing a new policy without giving sellers the tools to comply.
Secondly we’d love to see robust enforcement of the new picture standards to make a level playing field for all. If sellers are seen to get away with non-compliant images why should other sellers lose the conversion advantage?