Amazon introduce minimum £10 order value

Amazon Shopping Cart smAmazon.co.uk have introduced a £10 minimum spend to qualify for Free Super Saver Delivery in a number of product categories. The change is effective from today and means that you’ll have to pay for carriage or subscribe to Amazon Prime for low value deliveries.

Orders that include books, DVDs, Blu-rays, music, video games and software products continue to qualify for Free Super Saver Delivery with no minimum spend threshold. For all other orders, a minimum total spend of £10 is now required to qualify for Free Super Saver Delivery.

Amazon say that “Whilst the change will affect only a very small proportion of orders, it will allow us to offer you a significantly expanded selection of lower priced products“.

This change relates specifically to Free Super Saver Delivery and all other delivery services including Amazon Prime remain unchanged.

This really isn’t a surprise, we already noted that the minimum order value for Amazon add-on items had changed to £10 earlier this month and many more products were included in the add-on programme.

It all relates to costs – Amazon have been far to generous with free deliveries for many years and undoubtedly it’s cost them a ton of cash to subsidise deliveries. Now, with rising postal costs, they’ve had to pull the plug and start looking at profits.

What it does mean is that if you’re an FBA seller then buyers will effectively have to subscribe to Amazon Prime, pay for carriage, order a minimum of £10 worth of goods, or of course purchase a media product to go with their sub-£10 product to qualify for free Super Saver Delivery.