12 Free pictures for all eBay UK listings
We’ve been asking for it for years, and at last it’s been announced. eBay UK is to get 12 free pictures on all listings regardless of format or duration.
From the 1st of August you’ll be able to upload up to 12 pictures to all of your listings and even better the zoom feature for images will also be available for free (just make sure your images are large enough to take advantage!).
As a result of free images the Picture Pack listing enhancement will be retired, however you’ll still be able to purchase the Supersize feature.
The aim is of course to enable you to make your listing more attractive for buyers and increase your sell through rates. On a personal note I’m buying more often on my mobile and whilst you might be embedding images in your listing descriptions I’m not seeing them, or if I do they’re too tiny to see. Even on a full size monitor often buyers are checking out the top of your listing and having your images hosted there makes sense.
No More Decorative Accoutrements
We predicted this a while back when the new picture standards were introduced on eBay.com – soon you’ll not be allowed to adorn images with flags, borders, text or pretty much anything other than the image itself and (if you really must) a discreet watermark.
We know that having adornments on your images does make a difference to sell through rates, but if everyone added borders and decorative accoutrements the site starts to look a mess and the benefit would cease. The only reason it works is because everyone doesn’t use them, but soon no one will.
If you do want to use a watermark to stop people stealing your images the best solution is to use digital watermarking (e.g. Digimarc). This not only means that the watermark can’t be cut out of the image, but also makes it a lot easier to prove that it’s your image.
If you do use watermarks an alternative (safe!) method is to allow eBay to add the watermarks for you. That way there can be no argument as to whether they meet eBay’s guidelines.
The longest side of all images must be at least 500 pixels, but it’s recommended that the longest side be 1600 pixels. eBay display such large images at the top of listings and to take full advantage of the Zoom feature there’s little reason not to provide buyers with great images other than it takes a little extra work on behalf of the seller.
If you are going to use stock images make sure that they’re a reasonable size – there’s nothing worse than an tiny image in a big white box!
Investment in high quality images is one of the easiest ways to draw browsers to your listings in eBay search and then convert them to buyers when they land on your listing. Whilst some sellers might be peeved at losing the ability to add decoration to their images, overall we at Tamebay give these changes a big thumbs up.
eBay Photo Guide
eBay have produced a new photo guide with tips and tricks to ensure your images are as good as possible.