Who is responsible for Amazon listings?
Glenn is one of Tamebay’s regular commenters and has been contributing to the site for many years. Today he notes that Amazon ask sellers to update incomplete listings, but are happily selling the same product against the same ASIN with missing product information.
Any Amazon seller will very aware that Amazon monitor just about everything and invite feedback on every aspect of selling, which I find encouraging because it appears that Amazon actually listen to their 3rd party sellers.
Customer Metrics are very important to Amazon and any seller seeking to win the coveted ‘Blue Buy Box’ will be very aware that the status of their Account Health, Customer Feedback and response time to customer questions.
Sellers will also be aware of the numerous emails Amazon sends encouraging sellers to use FBA, open a webstore, sell internationally or sell in new categories.
Amazon also advise sellers of any listing deficit such as a missing image, product description or brand and any omissions are shown on a seller’s home page under the heading “Amazon Selling Coach”.
My “Amazon Selling Coach” currently shows one recently listed ‘Inactivate’ product requiring a description. In this context ‘Inactivate’ relates to a FBA submission not yet received at a fulfillment center, and can also relate to a previously sold product with nil stock.
The bulk of my FBA products are clothing items which are sent to the Amazon fulfillment centre at Rugeley. The offending product is a listed within the Home and Garden category which goes to Hemel Hempstead or some other fulfillment center and in the absence of sufficient stock to justify a submission will remain with me for the immediate future.
Now the easy option is to simply add a description and the offending product will no longer be flagged as deficit, which I intend doing. The point of my long winded story however is that Amazon sell this product and I listed against an existing ASIN, which may or may not have been created by Amazon, but which they were happy to list against without a product description.
Considering that at this current time I don’t actually have any of this product for sale, but Amazon does perhaps Amazon should consider just who is responsible for listing content.