eBay to High Street – The Personalised Party Co.


My best friend Shazina started off selling on eBay four year ago and this week she opened her first retail outlet. Four years ago she’d just left a full time career in accounting and having two pre-school children needed an income which could work around the school runs.

November 2008 was when she put her first listing up on eBay. Having picked my brains she proved remarkably resourceful figuring out most of how to use the site on her own. I remember a few times she asked a favour like creating a banner for her eBay shop, but in the main she did all the right things on her own initiative and grew her business until it became a major source of income.

Some years later in 2011 it was time for a revamp of her Invite Designs eBay shop, and Shazina engaged dZine-Hub to create a custom shop front and listing template. Shazina was delighted with the results and certainly the new design lifted her business to new heights. By now her business, Invite Designs Ltd, was growing fast, so much so that employees were needed to manage the workload.

I remember seeing her home office in the early days with just a couple of desks around the outside walls, but by this stage racking was appearing in the middle of the room and by the time she launched her Party Supplies website powered by ekmPowershop in 2009, the garage had been commandeered and racked out to hold stock too.

2012 saw Shazina branch out onto Amazon, and after jumping through the initial hurdles of learning a new marketplace that too has been a massive success. Shazina told me today that “Amazon is much better than I thought and it is proving to be as good as ebay for sales!

Just four years from starting a bedroom business to bolster the family income, Invite Designs trading as The Personalised Party Company opened the doors to their first retail shop in Farnborough on the 2nd of January 2013.

If you visit you’ll find everything from children’s party bag fillers, personalised photo balloons, toys, fancy dress and of course personalised invitations and thank you cards for every occasion, from birthdays, weddings, hen and stag dos, Christenings, parties and of course Christmas.

It’s always good to hear of success stories, but doubly so when it’s a friend of mine. I have to say I’m really chuffed at what she’s achieved and the income she’s generating, not only for herself but for her employees too. Well done Shaz x

If you’re in the Farnborough area you’ll find Shazina in her new shop at 3 Camp Road, Farnborough, GU14 6EN. You can also contact her via The Personalised Party Company, party supplies website or inquiries can be made by telephone (9am-5pm) on 01252 522015.