John Lewis credit bumper sales to Amazon tax backlash
According to John Lewis Managing Director Andy Street, the retail giant has seen a 40pc year-on-year rise in online sales in the last three weeks. In explaining the boost, Street says that consumers are looking to them and turning their back on Amazon in the midst of the tax dodging controversy.
He said: “I can’t prove it, but it definitely has been good, I’d call it background publicity for us. I think our customers expect John Lewis to be a responsible business in every sense of that, to be a good citizen and that extends from the conditions in the supply chain, through to paying the right amount of corporation tax.”
It’s difficult to know if there is a backlash against Amazon. And of course, John Lewis have once again spent heavily on TV and online advertising. Their Click and Collect model, which is hooked up to Wairose stores up and down the country, has also been a huge success. And they remain a trusted and admired brand with no quibble returns. So lots of factors will have contributed to these remarkable figures.