eBay, Amazon, Argos take 1/3 of ‘Cyber Monday’ traffic
The analysts and pundits are still crunching the numbers regarding ‘Cyber Monday’. But some findings from Experian jumped out for me. On Monday 3rd December, one third of online shopping traffic went to three major websites: Amazon, eBay and Argos.
For Argos this will be a validation of their ecommerce strategy. But there are other winners too. Notonthehighstreet.com, a site for unusual gifts that you can’t find in the shops, doubled its online footfall year on year. eBay saw a surge in mobile traffic: eBay UK mobile was the 16th biggest retailer in Britain in its own right on Monday.
Overall, traffic was up 32% on the same Monday last year and two thirds of retail traffic went to the top 100 online retailers.
James Murray, Digital Insight Manager for Experian Marketing Services said: “As we predicted Cyber Monday smashed previous online shopping records with Brits making a massive 112 million visits to online retailers on Monday. This represents a 32 per cent increase from Cyber Monday last year and is the biggest single day of online shopping we’ve ever witnessed. There is still plenty of shopping time between now and Christmas however, and in particular we are expecting a lot of last-minute panic buying online on Christmas Eve as consumers take advantage of click-and-collect services. Marketers need to be aware of these trends so they can engage with their customers at the right time to maximise sales in what could be a bumper Christmas year for online retail.”
‘Cyber Monday’ is a name given to the peak shopping day in December. Typically the first Monday in December, it follows pay day and marks the period when peoples’ minds really start to get into Christmas mode. But there are indications that the biggest shopping day may be yet to come. Internet Retailing reported on Tuesday that 17th of December might be the day to look forward to.
How’s your Christmas selling season going?