Introducing the new eBay Feed
Yesterday, eBay announced The Feed. It’s live immediately for around 10% of users and will roll out to all users by the end of the year. At some point it’ll be coming to eBay UK and the rest of the world and this is kind of a big deal as it replaces the eBay homepage.
First thing to ask is, what’s it replacing? The answer is mainly advertising. That’s going to cost eBay a fair amount and while it won’t affect most sellers it’s going to hurt the Outlets used to having homepage takeovers.
Once you opt in to The Feed you’ll find a single banner at the top of the page but everything else is based on your interests. No two people’s eBay homepage will be the same – everyone gets their own personal view.
Get to know The Feed
If you want to have a preview of The Feed, then you can opt in by going to www.ebay.com/feed. You’ll see a bunch of suggestions with a feed set up by eBay, but as soon as you start picking your own interests, you’ll get your own custom Feed based on the things you like.
Why this matters to sellers is that it allows buyers to find what you have for sale. If your interests are hoodies; laptops; televisions; and ladies tops then you might see a fair proportion of items from Outlets. If however your interests are Dr Who; Startrek; Beethoven; and Monet you’re going to see a very different Feed.
Impact for Sellers
The Feed is going to be great news for sellers with unique inventory such as collectables, art and antiques. If you happen to be selling Kangxi Chinese porcelain your items will show up in the feed of any collectors who have added Kangxi to their Feed.
Images have always been crucial on eBay and they become even more so now because eBay will have image quality algorithms in place. White backgrounds are always preferable, but borders, watermarks and busy backgrounds may result in your products being dropped.
Use of catalogue and Item Specifics will ensure that as buyers filter their feed, your products are included. Currently filters are category, format, condition and price, but I’d expect these to be increased, especially for fashion to enable size filters.
What does it look like
That really depends upon what your interests are. The eBay homepage is transformed into an infinitely scrollable page – the only limit is when eBay run out of products that match your interests.
You may see some Daily Deals featured in your Feed. eBay are likely to experiment with products that could be enticing to you, but mostly your Feed is stuff you’ve expressed an interest in. The Feed will automatically notify you when there are new listings that match your interests and a cut down header floats at the top of the page with the basic navigation options.