A ‘New eBay’ View Item Page coming soon
As I learnt in New York this week, at the “New eBay” press event, eBay is planning to launch a brand new View Item page in the not too distant future.
The redesigned View Item page will require greater input from sellers to be truly effective, and have a similar look and feel to the scrollable Feed.
The first thing that leaps out is the massive 500 pixel image (see the image below). This is a good thing. Too often I see items on eBay with relatively small images that don’t entice buyers or help them buy. Bad, small images of items for sale are just not going to cut it in the future. If you want to sell, you’ll need large pictures that benefit from the zoom function.
You’ll also notice the new eBay page header with the prominent search box. That will soon be a consistent feature across all eBay pages.
For buyers, all the critical information needed to make a purchase is now up top – price, size options and shipping details. And make sure you notice the item specifics. They’re front and centre and totally in a buyer’s face. If you’re not filling out all the Item Specifics, you’re going to need to start doing so now, if you want your items to sell.
This does, of course, open up a big question – how important are descriptions on eBay? And how many buyers will simply click to buy, based on the information at the top of the page? Don’t forget on a mobile device, it’s a second click to see the description, so it’s now ultra important for sellers to include key information in your title, your images or your item specifics.
Some of the Seller Information has been relegated to make space. eBay have moved it from the header, down in to its own section beneath the description.
You’ll also notice that the Top Rated Seller logos on the new eBay View Item page are very small indeed. And links to a seller’s eBay shop are also not where they used to be.
Top Rated Seller logos are now so small as to be unimportnat on the new View Item page and the link to your Shop/Store link is buried in the Seller Information box, below the description. The link to a Seller’s Other Items remains up top though.
Social media sharing buttons are present, as are eBay’s Like Want Own social favourites. Then there’s the Add to Watch list button, which is much more prominent than before and also now shows how many others are currently watching an item. That’s a good new addition.
Overall, eBay have far too many methods of listing, watching, liking and sharing an item and doubtless, they’ll be rationalising these in the near future.
As soon as you start scrolling down the page to the description, a new header pops up with links to Description, Shipping and payments, Seller Information and Q&A. By clicking on any of the links, you’ll jump to the relevant section of the page.
It’s not really important whether you like or loathe the new eBay View Item page. It’s coming. What is important is that there’s time, if you need it, to make changes to make sure it works for you.
It’s time to improve your images and tighten up your Item Specific before the new design rolls out in the UK.
I’d definitely advise rethinking image borders and watermarks, because not only are the images larger but the zoom feature increases the size yet more.
What do you think fo the new eBay View Item page?
Have eBay done a good job, a bad job, have room for improvement or got it just about perfect?
It’s a big change. Is it for the better?