A new look and new logo for the eBay brand
eBay have refreshed their logo for the first time in 17 years!
eBay said “Seventeen years ago this month, eBay created a new way for people to buy and sell practically anything. We’ve since helped millions of people launch their own businesses and helped change the way the world shops for things they need and love. Today we’re creating the future again. We’ve been building the new eBay. And today, we’re proud to introduce a new look for the eBay brand“.
The eBay logo is known the world over, so changing it was not a decision eBay made lightly, but the time felt right according to Devin Wenig, President of eBay who added “Today, most items sold on eBay are new, listed at a fixed “Buy It Now!” price. Our most successful sellers ship most items free, offer returns and deliver consistently great customer service. Shop eBay today and you’ll discover more visual search, making browsing for what you want simpler and more enjoyable. It’s easier than ever to compare new and previously owned items, helping you decide the best value for you. This is the new eBay“.
For Posterity
Just for posterity we thought we shouldn’t forget eBay’s original logo, and no it’s not the one you’ve been seeing for the last 17 years. When eBay started out their logo was for a very short period of time blue.
The blue logo didn’t last for very long and I certainly never saw it used – eBay’s second logo, the one we’re all used to seeing and have grown up with, has the overlapping letters, but very soon will start to disappear from all eBay sites.
Just in case you’re reading this in 17 years time in a back to the future manner here is what eBay’s logo used to look like pre-2012:
Chris Dawson says
4:28 pm on 13/09/2012
Just in case anyone is wondering the font for the new eBay logo is apparently Univers Extended
Alycia says
4:33 pm on 13/09/2012
Hmm…. I don’t know about the new design. It looks like a department store logo. Bring back the old logo I say, it’s iconic!
board_surfer says
4:48 pm on 13/09/2012
I see ebay is still sticking to the old maxim of “If it aint broke, lets piss about with it till it is.”
Somethings in this world just do not need changing.
Mark T says
5:33 pm on 13/09/2012
Google envy?
I am surprised they didn’t copy the Amazon design…
Gareth says
5:44 pm on 13/09/2012
So the colours are slightly more subdued, and do not have the fun energetic bounce and overlap. Was it really worthy of a big announcement (am referring to eBay’s email and not Tamebay’s coverage), and how much did they pay somebody for the priveledge? I’m a graphic designer and would have done it for a tenner.
radroach says
7:13 pm on 13/09/2012
Looks fine to me, the old logo will soon be forgotten (except by nerdy logo historians looking back in 17 years time)
Jimbo says
8:08 pm on 13/09/2012
How about adding a little arrow from underneath the B to the Y?
Chris Dawson says
8:10 pm on September 13th, 2012
Now you’re being naughty
Chris says
9:15 pm on 13/09/2012
Whenever big companies change logos it costs millions. Why because every place where the old logo has been used has to be changed. So it has probably been with this change. So is there any indication just how many millions of pounds have been spent Worldwide to achieve this momentious change?
Mark B says
11:57 pm on 13/09/2012
The new logo is a non-event. It’s neither bad or good, in which case – why change it? It does absolutely nothing to improve anything which, in economic terms, means 0 opportunity cost.
Of course, eBay don’t make ANY changes without diligence, but this makes no sense. It’s just B L A N D
Why, oh why, dedicate money to creating a new logo? Instead, lower FFVS and invest that budget in improving Best Match
The logo is too simple, too boring and missing any kind of unique accent or character. Google can get away with it because of the definition of the word.
jim says
8:54 am on 14/09/2012
Sales for the majority of categories are down and sales are down for majority of sellers.
So glad ebay is spending money well.
This carp is no use too anyone…if anything does more damage than good. Old logo was iconic. Now its just another logo some kid rattled up. It does not stick out.
Can’t until i retire and kick ebay too curb
jim says
8:57 am on September 14th, 2012
Would be nice too know who’s brain child this was ? And the designer ?
lol
Mark Nolan says
9:22 pm on 14/09/2012
I presume Tamebay will be updating their logo to follow suit?
Dan Wilson says
10:33 pm on September 14th, 2012
We won’t be changing Tamebay’s logo. ;o) We only concentrate on important matters.
Swapmeet Pete says
9:31 pm on 14/09/2012
Suggested logo attached.
[Edited by Chris: Click on Swapmeet Pete's name to see suggested logo]
Chris Dawson says
9:50 pm on September 14th, 2012
PMSL