A new look and new logo for the eBay brand
eBay have refreshed their logo for the first time in 17 years!
eBay said “Seventeen years ago this month, eBay created a new way for people to buy and sell practically anything. We’ve since helped millions of people launch their own businesses and helped change the way the world shops for things they need and love. Today we’re creating the future again. We’ve been building the new eBay. And today, we’re proud to introduce a new look for the eBay brand“.
The eBay logo is known the world over, so changing it was not a decision eBay made lightly, but the time felt right according to Devin Wenig, President of eBay who added “Today, most items sold on eBay are new, listed at a fixed “Buy It Now!” price. Our most successful sellers ship most items free, offer returns and deliver consistently great customer service. Shop eBay today and you’ll discover more visual search, making browsing for what you want simpler and more enjoyable. It’s easier than ever to compare new and previously owned items, helping you decide the best value for you. This is the new eBay“.
Just for posterity we thought we shouldn’t forget eBay’s original logo, and no it’s not the one you’ve been seeing for the last 17 years. When eBay started out their logo was for a very short period of time blue.
The blue logo didn’t last for very long and I certainly never saw it used – eBay’s second logo, the one we’re all used to seeing and have grown up with, has the overlapping letters, but very soon will start to disappear from all eBay sites.