eBay Test New Home, SERP & Shop pages
We’ve heard rumours for some time that eBay might be about to launch a redesigned home page, and this weekend Innovation Inception (trading on eBay as Innovation-Inception) spotted test pages and supplied screen shots of what could become the new look and feel of eBay.
The New eBay UK Home Page Test
The biggest difference coming to the home page is the much smaller header, the repositioning of the eBay logo and the logo change from “eBay.co.uk” to just “eBay”.
The test page has a feedback option linking to an opinion page where eBay ask if the new design makes the page seems less cluttered. Users in the test can pick 1 of 5 preset options ranging from strongly agree to don’t know.
The New eBay Search Results Page Test
Similar to the eBay UK Home Page test, the Search Results Page test has a slimmed down header and a repositioned eBay logo again missing the .co.uk familiar to the UK at the moment.
On the Search Results Page (SERP) test the skyscraper ad we’re used to seeing on the right hand side of the page has been repositioned under the menu bar, and the left hand navigation bar appears to be slimmed down.
The New eBay Shops Page
Are eBay about to rename the UK’s beloved “eBay Shops” as “eBay Stores”? The logo on the shops test page would indicate that this change might be coming and it’s not the first time I’ve heard it rumoured. Many years ago eBay asked users in the UK if they preferred “Shops” or “Stores” and the unequivocal answer was that, whilst the US are welcome to their stores and France is welcome to their boutiques, in the UK we “go to the shop”, “go shopping” and would like an “eBay Shop”. I’m sure this is a pain for eBay to maintain two sets of logo’s and translate shops to stores so it may be that they’ll be renamed soon.