Amazon home page gets a makeover
Amazon have launched a new look and feel to their home page. Gone is the familiar orange and blue menus to be replaced by grey. They’ve also got a lot more “white” space than previously.
Currently the home page features a Kindle advert, which is the center of five Amazon properties highlighted – LOVEFiLM, Amazon MP3, Kindle, Amazon Apps and Audible.
I like the way that the sign in and account button is much more prominent, alongside the Basket and Wishlist links. Lower down the page are Popular Searches, Recent History and other product suggestions Amazon believe you may be interested in.
It’s a shame really that this is just a home page makeover, currently all Amazon product pages still have the familiar blue and orange menus, but I’m liking the new home page design a lot. It does make the rest of Amazon look a bit 1990s, whilst the home page is most definitely well into the 2000s. I’m looking forward to when they revamp the rest of the site to match.