eBay display average used sale price on listings
eBay have started adding a text advert to catalogue based listings with the message “Have one to sell? Sell it yourself £x.xx Avg” I have to say I hate this for all sorts of reasons.
What if my selling price is above the eBay average? eBay are effectively telling my customers I’m about to rip them off because they could make a big saving. Of course if my price is below average it could possibly work in my favour, but I’ve never intended to try and be the cheapest on eBay.
The price displayed is also misleading, it doesn’t include postage so now, having had eBay badger me for years to offer Free P&P (which means “Included in the Item Price”), they’re now going to compare my selling price against the average excluding P&P. Thanks eBay, you just made me look even more expensive.
If you’re selling new products you’ll look ultra expensive, because the average selling price is always based on used items. Buyers will only know this if they click the contextual help question mark to red the pop up text which is “Average price before paying applicable eBay and/or PayPal fees, calculated by determining the average selling price on eBay over the last 14 days for this used item in all conditions offered as Buy it now or auction, excluding outlier selling prices as determined by eBay and does not include P&P costs. No representation is made that a particular item will sell for a particular price.“.
Encouraging buyers to become sellers makes a lot of sense on eBay. Any buyer that’s sold on the site is likely to buy more in the future (they’ll have money in their PayPal account), and perhaps they’ll also be a little more tolerant of sellers having found out how hard it is to make a little money.
Displaying average selling prices is lunacy though. Why would I buy an item selling for more than average? Will I be willing to take into account item condition, VAT, warranty, free postage, service offered and seller reputation? Will the average buyer notice the difference between new and used?
Showing the average price of heavily abused, for spares and repairs and broken products alongside the price of a new product without wording to explain there’s a significant difference in the condition doesn’t make sense. Even worse with many products still being mis-categorised on eBay (See how many Fifty Shades Of Grey “books” are not “books”), the average price is routinely dragged down even lower.
Sellers will hate this average resale price display. Casual buyers will at best be disappointed that their items never sell for the expected return and at worst begrudge paying prices that now appear extortionate.