Becoming THE Expert – John Hayes
John Hayes has been a marketing expert and journalist for many years (many Tamebay readers will remember him from ChannelAdvisor and more recently in his current role at iContact) and his new book “Becoming THE Expert: Enhancing Your Business Reputation through Thought Leadership Marketing” is now available for pre-sale on Amazon and Apple iTunes and will automatically be delivered to your Kindle, iPad or iPhone device on the release date, the 18th of July 2012.
Becoming THE Expert explores how small business owners can use low-cost (and even free) Thought Leadership programmes to raise personal profiles, build brand awareness, generate leads and ultimately increase sales. You might not have a big marketing budget so this book aims to help you develop awareness and buzz around your niche to attract attention to your business. By becoming the expert in your field it’s possible to drive traffic through blogs, white papers, online video, press releases, traditional media outlets, social media and events, which can ultimately be converted into sales.
John tells us that “I believe businesses of all types could benefit from releasing their inner Thought Leader. I’ve demonstrated this in the book by showcasing real-life experiences from businesses I’ve personally worked with over the years as varied as fresh fish merchants on Grimsby docks to global software vendors. The real beauty about Thought Leadership Marketing is the fact it relies almost exclusively on your knowledge and experience and not your marketing budget”.
If you want to learn how to drive traffic simply by talking about what you already know (and lets face it most of us started our businesses based around what we already know, which is how I ended up selling computer parts), then Becoming THE Expert is well worth a read.