Introducing eBay UK’s 1 million feedback seller
Universal Gadgets
Four years is all it’s taken for Universal Gadgets to become eBay UK’s very first 1 million feedback seller and the first seller in the UK to be awarded the “sweaty” Silver Shooting Star.
It’s been a long time coming but in reality Universal Gadgets have achieved 1 million feedback in record time. They opened their eBay account in November 2008, three months after everydaysource became the first seller in the world to achieve 1 million feedback, but they took eight years to reach the milestone.
The first European seller to hit the 1 million mark was dynamic-trade in Germany in 2011 and they took ten years to hit a million. Universal Gadgets have done it in just three and a half years which is a truly phenomenal rate of sales. They’re a Top Rated Seller and their DSRs stack up pretty well all being 4.9s or perfect 5s.
One thing stands out that Universal Gadgets have got so right, and that’s that they offer same day dispatch on their products. I’ve long held the belief that when selling on eBay that the faster the customer gets the product the happier the buyer will be. I know that it’s tricky for sellers to manage and over the years many have argued that this level of service isn’t needed. However for those that can provide it the feedback results speak for themselves.
Huge congratulations from all at Tamebay, we know just how much hard work goes into the daily grind of picking, packing and shipping and what amazes me most is that they have less than 1000 SKUs listed on eBay. That means that their Best Match placement is working well and they’ve had an average of 1000 sales for each product line. For some products they’ve had close to 10,000 sales and that is almost a cast iron guarantee, that along with Top Rated Seller status, their products will always be at the top of eBay search results.
You can read more about Ken Emechebe, the owner of Universal Gadgets, on eBay SellerSphere.
whirly says
12:38 pm on 28/06/2012
Cracking effort. Congratulations.
Dan Wilson says
8:33 pm on 28/06/2012
How ever you look at this: getting one million feedback is bloody impressive. Doing it so quickly makes it doubly so and it just shows that maintaining high DSRs is very possible even with so many transactions. I bow down.
David Brackin says
11:35 pm on 28/06/2012
Tremendous work. Getting what must be nearly two million transactions under their belts is a serious amount of volume being shifted there. I hate to imagine how many CS emails that means.
Brilliant to maintain Top Rated Seller status with 0.67% negative and 0.70% neutral feedback this month and trending downwards. Must be lucky with their 1s and 2s.
Bryn Morgan says
8:12 am on 29/06/2012
Mighty impressive adn thing that stands out for me is 13 staff
board_surfer says
9:27 am on 29/06/2012
Crikey!!!
Imagine being stuck behind him in the queue at the Post Office!!!
ebuyerfb says
9:52 am on June 29th, 2012
At that volume I would imagine the post office comes to him.
ebuyerfb says
10:03 am on 29/06/2012
Not to take away from this accomplishment but the comparison to everydaysource isn’t exactly fair.
everydaysource and three other ids are all run by the same company. All four ids received their millionth feedbacks around the same time. All four ids now have well over two million each with one well over 2.5M. So what universal gadgets did in four years everydaysource did four as much in just twice the time. And in the past four years they have done slightly more than four times as much in the same amount of time. Granted that last one isn’t exactly fair since everydaysource already dominated the marketplace and Universal Gadgets had to start from scratch.
Chris Dawson says
10:20 am on June 29th, 2012
I think it’s a lot harder to get a million feedback these days. Best Match, Item Specifics, DSRs… None of this existed when everyday source started…. Universal Gadgets achievement is extraordinary, plus they did it with under 1000 SKUs at a time when buyer expectations arethe highest they’ve ever been.
Dave says
6:48 am on July 1st, 2012
But you’re comparing a US seller to UK. A lot less users on UK.
ebuyerfb says
7:03 am on July 1st, 2012
I believe the UK site is actually the fastest growing eBay site though. UK and Germany combined are bigger than the US site.
Jimbo says
12:09 pm on 29/06/2012
Well done. I love the fact that they have done this acheivment while running under 1000 skus. I also like their simple and clear listings.
Chris Dawson, do you know anything about”giantsystems/cascade”, which it looks like they are using as a backend?
Chris Dawson says
12:17 pm on June 29th, 2012
Yes, more news on Cascade coming next week
Jimbo says
12:33 pm on June 29th, 2012
I hope that is Monday
Chris Dawson says
12:36 pm on June 29th, 2012
Sorry to disappoint but the call is scheduled for Wednesday
DBL says
10:34 am on 30/06/2012
1 million is impressive however I don’t share the back patting, I am one of many of their unhappy customers, I’ve never been treated so badly in my life by any eBayer or other business. The only negative I ever left and the only case I ever had to open in 10yrs trading on eBay and I didn’t do it lightly I assure you.
ebuyerfb says
11:42 pm on June 30th, 2012
As they sell in exactly the same niche I did on eBay do you mind sharing what the actual problem was? I assume they didn’t just start mistreating you from the point of payment but rather it was a failure in customer service after something else happened. Was it a problem with the quality of the product? When I was selling there was a reported defect rate of about 2%.
Biggest issues I had selling many equivalent products:
USB hubs where the plugged in accessory can’t be recognized (not necessarily the hub’s fault). Card readers where the plastic is misaligned blocking off a port. HDMI cables where the screen is just green instead of showing a picture.
DBL says
10:04 am on July 1st, 2012
They sent completely the wrong item and that’s where it started.
ST GEORGES DRAGON says
10:54 am on July 4th, 2012
bet they have sent hundreds of wrong items,
though I dare bet every proffesional seller on ebay wish they were half as bad
DBL says
5:10 pm on July 4th, 2012
It wasn’t about the wrong item sent it was how they treated me when I asked for a return, wrong items happen not a problem with that, but my right to a return, replacement or refund was the problem.
Dave says
6:52 am on 01/07/2012
UG might be the first to hit 1 million but these guys have to be the biggest based on feedback output?
http://feedback.ebay.co.uk/ws/eBayISAPI.dll?ViewFeedback2&userid=babz&ftab=AllFeedback
ryan says
7:10 pm on 01/07/2012
That is pretty impressive. That is a lot of products sold on eBay.