Here’s to a normal, wet weekend.
At #eucatalyst, less than a fortnight ago, I spoke to many ecommerce traders in a sweaty, sweltering London heatwave about the weekend just over. The sentiment was fairly unanimous. Such tropical weather has been very bad for sales, with dips on a normal weekend between anything between 20 – 80% down. As one trader said: “if anyone thinks sunny weather is good for ecommerce they don’t understand their numbers and need their head examined.”
Tamebay’s own traffic revealed similar trends. The sunny weekend seriously diminished visitors and actually the Jubilee wasn’t much better. Despite the fact it tipped it down, it would seem that the distraction of the celebrations was enough to dampen web activity. I’d be interested to hear experiences of ecommerce over the Jubilee weekend.
So it would be nice, wouldn’t it, to just have a fairly boring weekend. Here’s to that.
Of course, even this weekend isn’t without distractions. Euro 2012 matches begin today (although England don’t play a match until Monday) and in many parts of the country it’s also half term.
And that brings me on to the Olympics. July and August can be troublesome months for ecommerce with the nadir of the online selling year often being a sunny August Bank Holiday. Predictions for the Olympics are most welcome. Will it pass most of us by if we want it to or will the nation be transfixed by the spectacle for the better part of three weeks?