eBay new role: Vice President of UK Trading
eBay have appointed Tanya Lawler to a new role as Vice President of UK Trading. Previously Director of Direct Channels at Sainsbury’s Tanya will join eBay in the Autumn.
Tanya’s remit will be to develop eBay’s customer strategy and drive growth in eBay’s retail brand business and business seller partnerships, which include Superdry, Bench, House of Fraser, LK Bennett and Comet, as well as to help recruit further high street brands to the eBay marketplace. She will report directly to Clare Gilmartin, VP Marketplaces UK & Rest of Europe with the Buyer, Enterprise Sales and Marketing functions reporting in to her.
This means Tanya will be directly responsible for driving buyer activity on the site, all Enterprise account recruitment and eBay’s marketing focus (which we guess includes TV, Print and online). That mean pretty much anything that impacts retailing on eBay bar seller functions will ultimately be down to Tanya to get right.
eBay Partner, but never compete, with UK retail industry
Welcoming Tanya to eBay Clare Gilmartin said “eBay is a very different business to the one that launched in the UK over ten years ago. Most items sold on eBay are now sold new and at a fixed price, and the UK is one of eBay’s fastest growing European markets. Our strategy is to partner, but never compete, with the UK retail industry. In her new role, Tanya will help us ensure that the business and experience of shopping on eBay continues to evolve to meet the demands of the modern shopper”.
Tanya has a fairly impressive resume which prior to Sainsbury’s includes Group Commercial Director at Argos, and VP of Retail at Capgemini. She should also be well placed to handle the marketing side of her new role having worked in the media & telecommuncations sectors as both an Executive Producer and a Television Director.