Royal Mail add Airsure to Australia

Royal Mail have recognised the growing importance of Australia to ecommerce within the UK and added the continent as a destination for their Airsure tracked international service. They report seeing a 19% year on year rise in packets sent from the UK to Austrlia.

This is no surprise to eBay sellers, eBay has been giving visibility for products listed on eBay UK on eBay Australia for some time and I know many sellers who regularly ship to Australia – It’s an easy country to deal with, despite the distance, as of course it’s main language is also English.

Royal Mail’s latest Delivery Matters report (opens in .pdf) reveals that online tracking is increasingly important to consumers with 80% of the UK’s online shoppers like to receive updates at every stage of delivery. However to balance this only 67% said that free delivery was the most important delivery factor – that’s dropped from 73% in 2010.

Robert Woods, Royal Mail’s Head of International Products, said: “Tt is essential that we support UK e-retailers to continually improve the online shopping experience for overseas customers” adding “We have responded to the demand from Australian shoppers for UK goods by extending our fully tracked international service to the country”.

To help UK retailers better meet the delivery needs of the growing number of online shoppers from Australia, Royal Mail has extended its international tracked service, Airsure® to the area, flying into four major gateways to ensure fast delivery across the country.

Airsure provides full tracking from posting to delivery. Items receive priority handling while travelling through a secure network in the UK and abroad. This allows shoppers to track and follow the progress of the item up to the point when it’s delivered.

If you’re not already making your products on marketplaces and on your website available to Australia then it’s time to start doing so.