All post to be marked “Delivered by Royal Mail”
After eight months of discussions with customers and trade bodies Royal Mail are to roll out the new “Delivered By” mark on the vast majority of the 15 billion letters and parcels carried by Royal Mail annually. This will start appearing as early as June, but will be rolled out over a six month period to give customers time to use up existing stocks of stationary.
Competition in postal delivery raises the prospect of customer confusion if they don’t know which company to contact over issues such as misdelivered mail. More importantly it’s a matter of pride – 79% of posties said they would welcome “Delivered by Royal Mail” appearing on envelopes. The change, which will provide visible recognition of the work of Royal Mail’s 151,000 employees, is also backed by the Communication Workers Union (so hopefully no strikes this year!).
Printed Post Impression
The new mark will be applied through a change in the design of the Printed Postage Impression (PPI) – or postage-paid mark – printed on the envelope by mail users. It is designed to fit within the existing PPI area specified on the top right hand corner of the envelope avoiding the franking zone.
If you currently use a PPI stamp, print PPI labels or have your PPI image stored in a third party label solution such as Aimco Packing Partner then you’ll need to update by the 2nd January 2013.
Stamped and franked mail
From the end of June, Royal Mail will also print “Delivered by Royal Mail” on stamped mail and from 2 January 2013 on franked mail as part of the cancellation mark.
Downstream Access customers
The new mark will also be applied to letters delivered to homes and businesses on behalf of wholesale “Downstream Access” customers. Items that are sorted by hand will not carry the mark.
“We accept the decision RM has reached and we will work with our posting customers to assist them as appropriate in implementing the change.”
- Guy Buswell, Chief Executive of UK Mail
When fully implemented in January 2013, it is expected that more than 80 per cent of all items Royal Mail delivers will carry the mark; around 12 billion annually.
While mail services have been opened up to competition in the UK the reality is that Royal Mail are still doing the final deliveries (but of course for a lot less money). As Moya Greene, Chief Executive of Royal Mail said “The new mark ensures that postmen and women get recognition for the vital task they complete every working day”. And quite right too.