Time for eBay to redesign the “View Item” page?
by Chris Dawson
I’ve been looking at the new adverts appearing on business seller listings that eBay announced in the latest seller release and they’re not particularly obtrusive. Sadly what isn’t so great to look at is the huge expanse of white space now cluttering up the top of the listing page – I thought I’d highlight it in red just in case it wasn’t obvious enough.
The top section of eBay listings has I thought been a pretty good design in recent times. Nice big images with zoom and enlarge to the left. Title, pricing condition and shipping information in the centre and seller information on the right. Now however due to shoehorning in the advert it’s left a big gap in the left and centre columns above the item specifics.
Please eBay, either resize the adverts to the same width but about 1/3 the height or as an alternative redesign the top of the listing page to make a proper space for the adverts and get rid of the wasted white space.
11 Responses on "Time for eBay to redesign the “View Item” page?"
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Agree.
I have advertising turned off so I just have the white space.
It looks utterly ridiculous.
One can only assume it’s a glitch, because obviously nobody in a senior management position at eBay would have approved it, would they?
They probably showed the senior management a screen shot of a private seller listing like http://www.ebay.co.uk/itm/120867666739
Probably seemed like a good idea with no downside on that view and no one checked a Top Rated Seller’s listing lay out where the seller info box is vastly bigger.
Dyu know what, i was looking at our listings yesterday and was thinking how ridiculous it looked.
Our description/item specifics dont even come on the top half of the page. Its becoming more and more like Amazon..
I have advertising turned off and still have an advert with the white space.
Should I have this advert?
Agree that there is a need for a redesign or a rethink on this as it does make the listing look a bit unprofessional/untidy and could put potential buyers off. Those viewing may be thinking that if they can’t get the webpage right can I trust them with the packaging and delivery?
Many years ago I worked with a Publisher. I once walked into his Office and he was sitting with his head in his hands looking at a Book that he was supposed to be Reviewing for a Magazine that he Edited. He had a very good description of the mess on the page(and it was considerably better laid out than ebay has managed). His description was “A Publishing Jumble Sale” meaning that everything had just been tipped onto the page with little or no thought. May I suggest that this is a very appropriate description of the current mess.(As a matter of interest he did not publish a Review of the Book because as he said. He liked the Publisher of the Book and if he had reviewed it as he felt about it the Publisher would never have spoken to him again).
Totally agree, lets hope that ebay guesses what we are thinking…….soon.
I just think it a shame that private sellers still have a reasonably decently laid out eBay page header whilst Top Rated Sellers (who have worked hard to provide great service) have the worst laid out eBay page header.
Surely it should be the other way around?
Surely each and every Seller on ebay no matter what their status deserves to have a well laid out professional image provided by ebay. There really is no excuse for poorly laid out and badly designed pages.
When I was taking my Book Stall around the Events I used to observe the faces of my customers. On average they have decided to buy or not in about 5 seconds. Often it did not depend on the content of the Book. More usually it was down to such as the visual attractiveness of the Book. A Book that had an attractive layout even if the content was a little light could outsell a similar Book that had great content but was visually unattractive.
Might I suggest that a buyer going to a page on ebay could similarly be put off if the page looks like a dogs breakfast. With ebay the same item could be being sold by several sellers and so could appear on pages with differant levels of attractiveness. So as you said a private sellers advert being more attractive could have a definite advantage being more attractive than a TRS advert for the same item just because the TRS page looks like a dogs breakfast.
Incredibly frustrating that ebay’s highly paid professional website page designers make a dogs dinner of the header above my own perfectly designed template that has worked for me for many years with little modification.
Unlike those that list on Amazon we ebayers pay for our advertising space and deserve better.
The adverts seem to have disappeared from my listings and the white space has gone. Are these adverts randomly generated or have eBay taken them down for the moment?