Preview eBay UK’s first TV advert since 2007
by Chris Dawson
Don’t wait until it’s première tonight on UK Television, see eBay UK’s new TV advert shown for the first time right here on Tamebay.
I have to say I like it, it shows new products covering eBay’s fastest growing categories – Technology, Fashion, Home & Garden and Motors with the message “No matter what you want it’s right here!”
11 Responses on "Preview eBay UK’s first TV advert since 2007"
Related Posts:
- What went into making the eBay TV advert
- eBay TV advert now appearing on the Internet
- 5 million social media views in just one day!
- eBay stole 15 seconds of my life
- Buyer email marketing based on eBay TV Advert
Recent Posts
- London 2012 Olympic Torches attract £100k bids on eBay
- Facebook IPO is biggest successful “flop” ever
- You have money in your PayPal account
- 8,000 Olympic torches: how many will end up on eBay?
- Ecommerce: you can have too much packaging!
Which channel and what time ?
I’m told Location, Location, Location on Channel 4, The Mentalist on 5*, and Criminal Minds on Sky Living
Sorry I don’t know what time they air.
What I think is quite clever here, from a money perspective, is that they have managed to create an ad which isn’t UK specific and with a new voiceover and different captions can presumably be used all over Europe. That makes a great deal of sense to the bean counters.
The chap also slides down into what would be the passenger seat of a UK VW…but the driving seat elsewhere on the continent. Or am I reading too much into this?
He should have worn a Batman outfit for the last scene.
When you consider that most of the most successful adverts currently airing on TV contain Humour I tried very hard to find any humour in this advert. In fact it is very forgetable. So marks out of 10. Well after giving it a lot of thought I give it 2.
Where was the rubber chicken?
I like their choice of music for the sound track.
Saw the advert on the Australia/Sri Lanka ODI Cricket this morning about 08-30. Still not overly impressed but it might grow on me.
Great ad – hits alot of target segments
5 out of 10. No humour. No viral link-in or social aspect. Aesthetically pleasing, but average viewing. And no nod to collectibles, etc.
THAT SAID
I manage a category-leading shop selling fitness equipment and we had our best ever day (just out of peak season), by a VERY clear margin, the day this ad ran…
I eat my words
Of course the best ever day may not have had any connection with the advert. Surely the real test is that long term(or at least while the advert is running) sales figures are consistently high. That will require long term monitoring of sales figures. Which might very well be worth doing anyway. Then when the advert comes to the end of its run there must be a possibility that sales figures might tend to tail off. Obviously we all hope that they do not but it must be a chance.
Another point is that will the advert affect all categories of Sales Items equally or will some areas do well while others(especially those not shown in the advert) do not.
Certainly I am going to be interested because to date I have seen no change in my sales.