Shipping at Christmas – Is Amazon FBA the solution?
I always think that I’m fairly efficient when it comes to packing, ensuring that I’ve always got ample supplies of boxes, bubblewrap, jiffy bags, packing tape etc, but it’s not a patch on Amazon’s FBA service. Their highly automated picking and packing operation can ship products faster and probably at a lower cost than most online sellers could ever hope to achieve.
FBA or Fulfilment by Amazon means that you never again have to pick and pack a single order, or if you choose they can fulfil your day to day run rate products leaving you more time to manage your business and source new suppliers and products. It doesn’t even matter if you’re selling on your own website and eBay in addition to Amazon – they’ll still pick and pack all of your orders on your behalf.
Sellers can now also benefit from Amazon’s European Fulfilment Network – You ship your products to a fulfilment Centre located in your home country (e.g. in the UK) and they can be subsequently made available at the seller’s choice on Amazon.co.uk, Amazon.de, Amazon.fr and Amazon.it. Currently FBA is available for orders Sold on Amazon in all EU Marketplaces but in the UK you can also use it for Webstore and UK Multi-channel Fulfilment orders.
If you’re about to have your Christmas stock delivered and would like to cut down your order processing time on Amazon and your picking and packing time for website and eBay orders then Amazon FBA might be worth taking a serious look at. Of course if you have excess stock left at the end of the Christmas period you can request Amazon return it to you at any point in time. FBA could work out more cost effective than taking on additional temporary warehouse staff and having to train them at the busiest time of the selling year.
One other advantage is that some Amazon categories such as Toys are closed to new sellers over the next few months as Amazon refuses to let their customers down over the Christmas period. However even if you’ve never sold on Amazon before you can still sell in the Toys category if you let Amazon fulfil your orders with FBA.
Do you already use Amazon FBA, or would you consider doing so over the Christmas period? What would stop you trying the service with a couple of product lines and what could convince you to put the majority of your fast selling lines into Amazon and let them fulfil your orders for you?