Greater UK & DE visibility on eBay Italy
From this week eBay are testing great visibility for UK and German sellers on eBay Italy. Your listings may be shown on eBay Italy if you are a top rated seller, have defined Italy as a country you ship to and your listings are being searched for by Italian buyers.
If you don’t currently ship to what is often considered one of the worst countries in Europe for lost parcels make sure you have Italy excluded in your postage options. However if you’re happy to ship to Italy (and many are) then so long as you specify the postage costs and are top rated you should see more sales coming from Italy.
eBay say that this is a test and depending on the feedback received, they may, in time, expand this feature to other markets. However it’s worth remembering that the UK and US already have greater visibility on eBay Australia.
If eBay continue to expand the number of sites that listings appear on in natural search results it may be time to reconsider your use of the International Site Visibility listing enhancement.