eBay roll out Standardised Delivery Information
eBay have rolled out the standardised delivery information which is now live on the site. Gone from display are the courier or mail delivery method and in their place are Express, Standard and Economy options.
eBay are basing the standardised delivery information on the couriers official transit time so Express is for next day deliveries, Standard is for 1-2 working days and Economy is for 3-5 working day transit times.
This doesn’t however take into account how many working days the seller has added in for handling time. It opens up the bizaare situation where a seller with 3 days handling time prior to despatch but using a next day courier will have an “Express delivery” shown taking 4 days, but someone with a 1 day handling time and a 48 hour courier will have their delivery labeled as “Standard” but only take 3 days to arrive with the customer.
eBay need to take into account handling time as 4 days (or longer) can hardly be considered an express delivery. Customers are rightly likely to be disappointed at longer delivery times if they’re led to believe their being offered a premium service.
If you haven’t already it’s time to go through your listings and update your delivery methods to take account of the new delivery information. If in the past you used options like “Sellers standard service” or “Other Courier” check what they’ve been mapped to. Consider changing them to “Other courier 24 hour” or “Other courier 3 days” to ensure that your items aren’t displaying an economy service when you’re offering faster delivery times. If you do have a longer despatch time but use a 24 hour courier it may even be worth displaying a shorter handling time but switch to “Other courier 3 days” to avoid displaying Express shipping and disappointing customers.
What do you think of the new delivery options now that they’re live? Do you like the new standardised delivery information or did you prefer the old method where the courier or Royal Mail service was displayed?
Edited to add: Oh joy of joys – have you seen what happens if you have two delivery options which take the same length of time but one’s tracked and the other isn’t?
They both show as “Standard” although in this case one is “Royal Mail 1st Class” and the other is “Royal Mail 1st Class Recorded”. I’m not sure how customers will tell the difference though, unless they’ve figured out to click the postage tab lower down the listing to identify the actual service being offered.