Free 99p auction listings for private sellers to be limited
It’s the policy change that UK business sellers have been asking for, begging for, pleading for for months: eBay UK are introducing a limit on free 99p auction listings for private sellers: here’s the welcome announcement. There are two tranches to the roll-out of the new policy.
1. Beginning this week, there will be a limit of 100 live listings at any one time
- for UK and Irish registered sellers with feedback lower than 25, and
- for all overseas-registered private sellers listing on eBay.co.uk and eBay.ie.
Multiple items on a single listing will all count separately towards this total, so that’s not a sneaky way around the limit either.
Any private seller listing in quantity will be reviewed by Customer Support, and may be required to register as a business, or may be blocked from selling completely. We’ve seen a number of high-volume private sellers being required to register as businesses already.
Sellers registered on eBay.com are bound by the International Trading Policy, which now requires high volume sellers actively listing on European sites to be registered as business sellers. Penalties for breaching the ITP include demotion in search and being blocked from listing on European sites altogether.
2. From June 2010, free listings for all private sellers listing on eBay UK will be limited to 100 per month. Any listings placed in excess of this limit will be charged “an insertion fee”. There’s currently no published detail of whether this insertion fee will be the normal one quoted in eBay’s fee schedule, or whether this will be reconsidered between now and June.
For those who are are thinking this might just be too good to be true, the announcement went live at 2.36pm UK time, well after the 12 noon cut-off for April fools