Is this really the best eBay has to offer?

Today’s eBay UK deal of the day makes for interesting reading. The two MP3 players are being sold by an Irish-registered seller, but are shipping from Singapore.

I’m rather surprised that eBay UK has chosen to promote this deal, as there are a number of potential problems for buyers choosing to purchase:

  1. Delivery from outside the EU (Singapore). Goods worth more than £18 are liable to import VAT. Delivery takes 5 to 9 business days after payment has cleared. Most buyers won’t read this page, and will expect their item in a day or two. Buyer perceptions of the quality of this transaction are likely to be low.
  2. Then there’s the question of returns. If you change your mind or the item is faulty, it’s going to cost a lot more to return an item to Singapore than it would to Ireland (where the seller is registered). It’s not clear from the returns policy where you’re going to be returning the item to.
  3. That returns policy

    We will only accept remorse purchase for a refund or faulty product for a replacement within 14 days upon receiving the item. Remorse purchase should be in an unopened and re-saleable condition. Please understand that an administration fee of £5 will be charged to process the refund.

    If the product or box has been opened, the returns are subject to a 10% restocking fee or a fee of £7, whichever is higher. The product must be returned to us in the original box, with manuals, cables, disks and any free software items.

    off-site links

    Again, this is not going to make for a good buyer experience. And a seller shipping from within the EU would not be allowed to set such terms. Why would eBay choose to promote this?

    Plus, of course, these terms should be on the listing page itself, not on a separate shop page.

  4. Links in the listing to the seller’s Twitter feed, Facebook fan page and YouTube channel. eBay’s links policy is pretty clear: anything not specifically permitted is forbidden, and there’s nothing in the links policy to permit these links.
  5. The two listings are for specific models: black 2gb and pink 2gb. The descriptions, however, talk about a 4gb model, and a choice of other “available” colours. Some sellers using similar wording in their listings have had those listings removed for promoting off-site sales.
  6. The RRP quoted for comparison is from August 2008. Small electronics do not hold their value over time, so this is a pretty misleading statement. (Thanks to a TB reader for highlighting this one.)

No doubt someone reading this is getting ready to comment, ‘what are you, the eBay police?’ Does any of this matter? Buyers should read the listing properly, and who cares about a few off-site sales. Two thoughts on that:

  1. Buyers *don’t* read listings properly. Anyone who’s sold more than 3 things on eBay knows that. Buyers make assumptions. And one of the assumptions they make is that if they buy something on eBay UK, it’ll arrive in a couple of days, with no accompanying customs paperwork. A buyer who is slapped with a bill for another £11 (I think) in fees is not going to be a happy eBayer.
  2. Is it reasonable for eBay to make rules (e.g. off-site links) and enforce them for some sellers but not for all? How about if they actively promote listings that break their own rules?

DotDs are eBay UK’s flagship listings. They should be squeaky clean, beyond reproach, and they should offer the best possible experience for eBay buyers, even those who are too inexperienced to read every word of the listing page. Too often, DotDs do none of this: and not only are they getting the star treatment when they don’t deserve it, they’re not even reportable because by the time Support look at an ordinary report, the listing is over.

We don’t like doing this. We really don’t like calling out other sellers’ mistakes in public and for a long time, we’ve resisted doing it. But enough is enough. Welcome to DotD Watch: see you again soon.

If you’ve spotted something you think we’ve missed, please get in touch or @ us on Twitter.

Updated to add screen grabs of the ended listings and returns info page, and links to the eBay pages:

Click to embiggen

Pink MP3 player | Black MP3 player