Spoonfeeder shutting up shop?

spoonfeederIf you’ve ever registered with eBay listing/management/hosting provider Spoonfeeder, you’ve probably received this email this morning:

We regret to inform you that SpoonFeeder will cease business operations immediately. Although some parts of the system may remain operational for a very short time, we cannot guarantee how long.

Please take immediate steps to end, revise or relist your item listings with another tool (such as eBay’s free tools), as SpoonFeeder features such as picture hosting and hit counters will be discontinued abruptly. Please take immediate steps to minimize the impact to your item listings.

We sincerely apologize for the inconvenience our sudden shutdown may cause.

I’m 95% certain it’s not a spoof: I’ve received it on both the email addresses I had registered with Spoonfeeder, and an awful lot of other eBay sellers have also received it. If, of course, there’s a follow-up email from another listing software provider, I might reconsider that thought. ;-)

At time of writing, there doesn’t seem to be any further information on Spoonfeeder’s website, and listings using their hosting still appear to be working. How long that might last is anyone’s guess: it’s a reminder, if we needed another one, to host your images somewhere that stays under your control.

More info if we get it.

Update: email confirmed genuine. Sorry to see Spoonfeeder go: they were a life-saver for me. :sad: