eBay UK test removal of eBay shops module from search

Spot the difference

eBay UK are testing the removal of the Matching eBay Shops module from search results. If you’re in the test group you’ll be seeing a text link which reads “See all matching eBay shops” instead of the module which previously carried the same link but also displayed the four eBay shops with the most items listed matching the buyers search query.

Although this is currently a test I’d expect to see it roll out for all users in the near future. Back in November eBay removed the shops module from eBay.com, and now their testing in the UK unless some surprising results come up the shops module is pretty much history.

It’s also worth noting that for both eBay.com and eBay UK SIF listings (shop inventory format) are no longer available. When much of a sellers inventory could be hidden from the main search results there was a strong case for higher shop visibility. Today Best Match is supposed to surface the best matching listings across the entire site so driving traffic to shops appear less of a priority. Having said that some categories attract browsers who want to pick and mix from a selection from a single seller so removing matching shops could affect some more than others.

eBay say that the module is very rarely used (except by sellers) and the reason for it’s removal is to speed up page load times. I have a better idea for them though… how about removing some of the off-eBay adverts as that’d save a fair amount of bandwidth!