eBay to run ads on private sellers’ listing pages

eBay UK has announced that, as of Monday, they will start testing advertising on the view item pages of “a small percentage” of listings belonging to private sellers. The announcement is careful to point out that these are eBay listings for which the seller has not paid an insertion fee – and also mentions “relevant” ads. Similar tests are being run on some listings on eBay France.

We’ll obviously have more on this when the ads actually start running. But if I were a betting man, I’d put several quid on a call that this “test” won’t – in the long run – be limited to private sellers who are getting free listings.

3 Responses on "eBay to run ads on private sellers’ listing pages"

1. 1
   board_surfer says:

   February 20, 2010 at 8:35 am

   Makes me think ebay must give some credence to the ” I paid for this listing so dont advertise on it” argument.

   Ebays idea of relevant and the rest of the worlds is normally very far apart.
2. 2
   Debs says:

   February 20, 2010 at 11:03 am

   “…if I were a betting man, I’d put several quid on a call that this “test” won’t – in the long run – be limited to private sellers who are getting free listings.”

   What are the odds? ‘Cos I’m willing to put some money on that, too.
   • 2.1
     northumbrian says:

     February 20, 2010 at 12:13 pm

     I bet that any squarking and complaining will not matter, ebay will do as they wish, and most of us will take it because we make money from ebay