PayPal X Dev Con spawns Facebook shopping mall
The PayPal X developers conference opened yesterday for developers where they unveiled their new API enabling developers for the first time not to just link to PayPal to handle payments, but to actually build new applications with PayPal embedded within them. Developers can even allow users to sign up for a PayPal account without even visiting the PayPal website to do this.
I’ve been reading the press releases and the (quite frankly boring unless you’re a geek) technical information, but I wanted to bring a flavour of what the new PayPal platform can offer so will cut straight to one application of interest to online businesses which was announced yesterday.
For the first time anyone can open up a webstore on Facebook. Payvment enables you to create a store, load it with products, accept payments. If you have already created a page on Facebook for your business you’ll now be able to create a shopping cart so that customers can actually buy from you.
It’s more than just a static webstore though, customers can add purchases from multiple merchants and if they’re buying one item from you they can add items from other retailers to the same shopping cart. By enabling search across the whole of Facebook they’ve created a global selling platform that every retailer can add inventory to.
Ultimately Payvment are turning Facebook into an online shopping mall with multiple retailers but the benefit of a single shopping cart. That’s something that eBay need to sit up and take note of – the ability to add and remove items to a shopping cart from multiple merchants and then make a single payment via PayPal is what eBay has lacked for years. Now it’s available on Facebook which isn’t even known as a destination site for ecommerce.
There are a ton of other PayPal X applications either announced for release yesterday, or that will soon be released. If you’re a developer please do add a quick two line synopsis of your product in comments below and a link to where readers can find more about it. PayPal X is only of interest to our readers if it’s a practical useful application – so what will your PayPal X application do for us?