I never went to the eBay University…but I wish I went…I was a bit shy in those days!. The outreach programs for the general masses are really important. I know when I met some ebay staff for the first time, I really felt quite honoured and they are a really nice bunch of people who do really care. I think they need to spread that love to the masses!

I have ordered the book on Amazon – £7.77 – bargain, although I would be happy to pay £12.99 fully price just to read Dan thoughts. Even as an experienced seller, I think there is always an opportunity to learn from others. http://www.amazon.co.uk/gp/offer-listing/1857885406/ref=dp_olp_new?ie=UTF8&qid=1258226844&sr=8-1&condition=new

Dan makes a good point about data and metrics. Terapeak is a good source of general sales data, and with lots of work, you can form trends etc. My father-in-law spend hours interpreting my sales and my key competitors data on a weekly basis. I may in the future publish some secrets to mastering terapeak on Tamebay – talk to me about this Chris!

Keep up the good work Dan – hope the book sells well.

Great quote – “available from all good bookshops and WHSmith”

I can’t source my book, even as the author, from my publisher at a rate as competively as Amazon or big book retailers. So once I’ve taken the time, paid my fees and factored in a margin, I would simply be uncompetively priced.

The lesson there is: eBay isn’t an efficient marketplace for new and in season books.

It’s hardly a Ratner moment. My book isn’t crap. It’s brilliant. ;o)