Free P&P for more eBay UK sellers

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Creative Commons License photo credit: Engin Erdogan

eBay UK’s announcement today includes the news that “all media categories” are to have obligatory free postage from 19th October 2009. All subcategories of Books, Comics & Magazines, DVD, Film & TV and Music will now have to offer their first domestic postage option as free of charge (full list at the end of the post). Sellers will, as normal be permitted to offer additional pay-for postage options: so for example, Second Class free but Special Delivery charged for.

eBay claim that free postage increases sales. They also claim that free postage is “the norm” on the internet. But plenty of sellers object to blanket imposition of free postage across whole categories, some saying that it makes eBay selling unviable, and others arguing that it unfairly penalises buyers who buy multiple item. Full postage costs have to be included in each individual item, and there is no facility to discount for buying several items together, disincentivising multiple purchases and costing sellers sales.

If eBay have proof that free postage increases sales (and for what it’s worth, my own experience does suggest that they are right), they should share that with sellers. A simple headline like “free postage increases sell-through-rate by xx%” would do a lot to alleviate the fury of sellers who feel that eBay are telling them how to run their businesses. It would be nice to be treated like business partners, not peons.

Free P&P is messing up categories, and causing misleading information in search results. Sellers in free P&P categories are just switching their listings to related categories that do not have compulsory free P&P. And there’s been a rash of listings across the site with T&Cs like “eBay won’t let me put a postage price in for this listing, but 2nd class will be £2 and if you want recorded that’s another 75p”. Presumably this is one of the reasons for eBay’s new Selling Practicses Policy, which bans both conflicting terms and conditions, and unprofessional language.

Better, I think, would have been to hand out more carrot than stick. From 20th August to 20th September, eBay will give Media sellers who offer free P&P 20% off their FVFs. It’s a nice incentive to change your listings over early, but it’s hardly good enough when the spendy season starts in approximately October. Free P&P should have been encouraged with fee discounts and boosts in search results, not enforced with fee discounts and Best Match to sugar the pill. Sellers should be given business reasons – from eBay, from sales data – to make the change, and then many of them would have made it by themselves without confusing their buyers along the way.


Categories requiring free P&P on eBay UK

Books, Comics & Magazines
* Accessories
* Annuals
* Antiquarian & Collectable
* Audio Books
* Children’s Books
* Collections & Lots
* Comics
* Educational/ Textbooks
* Fiction Books
* Magazines
* Modern Maps & Atlases
* Non-Fiction Books

DVD, Film & TV
* Accessories/ Storage
* Film Memorabilia
* Other Film Formats
* TV Memorabilia
* Videos: VHS

Music
* Accessories/ Storage
* Cassettes
* CDs
* Music Memorabilia
* Other Music Formats
* Records

The following already required free P&P:

DVD, Film & TV

* DVDs


Video Games

* Accessories
* Games
* Internet Game Accessories
* Merchandise/ Books
* Other Video Games