Did you spend your £50 on AdCommerce?
So the AdCommerce promotion is pretty much over, but the big question is was it successful for you (if you were one of those who got a £50 free trial) and will you be continuing to use Adcommerce in the future?
Already the placement of Adcommerce has slipped on eBay, it’s now below the listings, below the Sponsored (off site) links and appears below the page navigation as “Sponsored Results”. It’s not exactly the most prominent position on the page and I would have thought it better to offer adverts keeping buyers on eBay before adverts sending them off to third party ecommerce sites.
Will I be using Adcommerce again? Probably not. In an attempt to learn how it works (and to blow through my free £50) I achieved just over 50,000 impressions with a miserly 26 clicks costing £4.82.
The cost isn’t the issue (especially as it was free), it’s the lack of clicks and the lack of conversion data. If I could be sure a reasonable percentage of the 26 clicks resulted in a sale it would be worthwhile continuing. If Adcommerce received more clicks that resulted in shop traffic it might be worth continuing. Currently though I see little or no benefit whatsoever.
Other sellers may have had more success, I’m guessing that for products where buyers browse, click through rates would be significantly higher than for computer products where a buyer pretty much knows what they want already.
One of my biggest problems was only being able to advertise keywords in relevant categories and if I had the product available buyers would always see my eBay listing higher up the page then the Adcommerce advert at the bottom. If I could have spammed other categories results may have been better.
I’d be really interested to hear other people’s results – did you receive a reasonable number of clicks? Did you see any uplift in visitors to your shop or in sales which you can attribute to Adcommerce? And possibly most interesting of all did you manage to spend all of your £50 voucher?