2012 Olympics items VeROed from eBay UK

If you were hoping to make a couple of quid on eBay selling souvenirs for the London 2012 Olympics, think again. Donna from Delphinus Dreams told us that a red bus-shaped keyring marked “2012″ was pulled from eBay as a trademark violation. As pointed out by members of the PowerSeller Forum there are numerous trademarks and copyrights connected with the Olympic and Paralympic Games, including the Olympic five rings symbol, the London 2012 logo, the words “London 2012″ themselves – and as Donna found out, just “2012″ by itself.

It seems inevitable that as we get closer to 2012, unauthorised merchandise will be produced and some of it will be offered for sale to eBay sellers. Don’t waste your hard-earned on buying it, because you’re not going to be able to sell it on eBay (and you shouldn’t be selling it anywhere else either).

Here’s some more advice on 2012 branding for businesses.