More ads in My eBay

Just a few days after eBay UK launched the new My eBay, users woke up to a huge new banner ad across the top of the screen this morning. Many users have complained that the flashing adverts are distracting, and slow their computers considerably when they’re trying to use My eBay: ironic, when you consider some of the content:

money tight? computer slow?

Some ads are being tailored to individual eBay members based on age, gender, buying and selling history and so on. Members can opt out of this in My eBay > Site Preferences, but this won’t switch off the ads altogether: you’ll just see random banners not targetted to what eBay think your interests might be.

If you use Firefox, Adblock Plus will get rid of the ads. If you’re using IE, Adblock Pro should do the trick: there’s a 30 day free trial, or it’s $19.95 for a lifetime subscription — unless anyone knows of a free ad-blocker for IE users?